Geetu Trikha
Senior Brand
Merchandise Manager

Geetu Trikha started with Alshaya in October 2001 as an assistant merchandiser for the popular UK fashion brand, Next. Her initial role gave her a unique insight into the growing Middle East fashion market where she was involved in product development and range creation for the region. Geetu’s career with Alshaya developed as the company grew and she worked for a number of the fashion and footwear brands. In 2010 she was promoted to brand manager for Debenhams, the UK’s leading department store, which Alshaya operates across the Middle East.

“Since beginning with Alshaya I’ve been encouraged to excel,” Geetu said. “At first, I was part of a small team. I’m fortunate to have experienced a variety of roles as I grew within the company because it’s allowed me to add value to my position as brand manager today.”

One of the advantages that Geetu cites in a career with Alshaya is the wealth of opportunities as well as challenges that come along with working in the company.

“One of the best things about working here is that ‘typical’ doesn’t exist. There’s so much to choose from and so many prospects, as well as challenges, to take advantage of and learn from. At the end of the day that’s what’s most important to me, and I’m always looking forward to the next opportunity that Alshaya will bring my way.”

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